International growth
Leverage IRP to grow internationally without operating multiple storefronts or domains. Localise currencies, pricing, shipping, content and messaging from one platform.
Belfast ecommerce agency
A clearer path to ecommerce growth.
Profit Path Ecommerce helps online retailers increase qualified traffic, improve conversion and grow more profitably combining specialist IRP consultancy with SEO, paid media, CRO and international ecommerce expertise.
Belfast ecommerce agency
15+ years
Over 15 years of combined hands-on experience helping ecommerce businesses grow.
Client Revenue Managed
£75 m+
More than £75 million in client ecommerce revenue managed — and counting.
Profit-Led Approach
Laser-focused on your bottom line.
We combine conversion rate optimisation with detailed traffic-channel reporting to identify where performance can improve and where marketing spend is generating profitable growth.
More Traffic
SEO, paid media and Google Shopping that drive qualified visitors.
Better Conversion
Optimise every step of the customer journey to increase sales.
IRP Expertise
Specialist IRP consultancy to get more from your existing platform.
International Growth
Expand into new markets with the right pricing, content and messaging.
Profit Path Background
Commercial ecommerce experience, applied practically.
Profit Path Ecommerce was created to give growing retailers access to commercially focused ecommerce account management — combining IRP knowledge, data analysis, traffic performance and conversion optimisation with a clear focus on profitability.
Established
Founded August 2023
A focused ecommerce consultancy built around hands-on account management and measurable commercial improvement.
IRP expertise
IRP certified partner
More than five years of direct IRP experience, helping merchants make better use of the platform and its growth capabilities.
Account manage
Combined annual turnover
Account-management services supporting multiple IRP merchants with combined annual ecommerce turnover exceeding £10 million.
How we work
A data-driven approach
Decisions are grounded in sessions, conversion, average order value, CPA, channel return & the commercial realities of P&L.
Commercial focus
Profit first, growth second
Extensive experience in ecommerce P&L analysis, performance troubleshooting and commercial decision-making helps ensure growth activity is judged by the value it creates for the business, not revenue in isolation.
IRP consultancy
Get more from your IRP store.
IRP Commerce is a powerful ecommerce platform. Profit Path helps retailers unlock more of that potential — from configuration and internationalisation to conversion, merchandising, reporting and performance analysis. We combine platform knowledge with commercial ecommerce strategy, so recommendations are focused on measurable growth rather than change for change's sake.
International CRO & Split Testing
Analyse and split test the user journey in secondary markets to improve localisation, reduce friction and maximise conversion in each country.
Traffic Attribution & Analysis
Use last-click attribution and traffic-channel reporting to understand where marketing spend is going, what is driving sales and where return can be improved.
Platform Configuration
Make better use of IRP features and functionality across your business to streamline operations and create a better experience for your customers.
Payment & Delivery
Optimise payment options and delivery messaging for each market to reduce cart abandonment and improve satisfaction throughout the checkout journey.
Training & Support
Ongoing guidance, strategic support and practical implementation help to ensure your team gets the most from your IRP platform investment.
Understand exactly where growth is coming from.
Benefit from last-click traffic attribution and detailed traffic-channel analysis to see where budget is being spent, which channels are driving revenue and where profitability can be improved.
Profit path account management
Commercial accountability, built around the numbers that matter
Our role is primarily consultative, followed by practical implementation. We work as an extension of your in-house ecommerce team — identifying the actions most likely to improve sales and profit, assigning ownership and helping ensure they are delivered.
** Target sales and target CPA% are agreed commercial objectives and are subject to factors including available budget, market conditions and implementation of agreed actions. **
1. Target Sales at your Target CPA%
Work towards an agreed sales objective while managing traffic investment against the acquisition-cost level your business can sustain.
2. Act on the Sales Equation
Strictly apply Traffic × Conversion Rate × Average Order Value = Sales, prioritising actions that can positively influence each commercial lever.
3. Ecommerce Accounting Guidance
Advice and teaching around ecommerce accounting, P&L interpretation, contribution and the relationship between marketing spend, CPA and profitable growth.
4. Consultancy followed by Implementation
Strategic recommendations are converted into practical activity, working alongside your people as an extension of the in-house ecommerce team.
5. Traffic ROI Analysis
Analyse return from each channel, advise where budget is best deployed and connect you with trusted specialists when additional channel expertise is required.
6. Conversion Optimisation
Implement tried-and-tested CRO techniques so more of the traffic you already pay for turns into customers and measurable return.
7. Increase Basket Value
Use merchandising, messaging, thresholds, cross-sell and other commercial techniques designed to encourage customers to increase average order value.
End-to-end ecommerce expertise.
From strategy and technical SEO to paid media and CRO, we cover the channels that influence profitable growth.
What can you expect?
A structured plan with clear accountability.
Profit Path is designed to be proactive rather than report-led. Each engagement starts by understanding the customer journey and commercial targets, then translates that analysis into an owned action plan with regular review.
Partners
We only partner with the best.
Profit Path intentionally works with a carefully selected network of small, independent specialist agencies and consultants with proven expertise in their field. We do not build a large supplier list for the sake of it — we choose experienced partners we trust to deliver. The individuals we work with have at least 10+ years of hands-on experience managing their specialist traffic channels, with proven knowledge, commercial understanding and a track record of results.
10+ Experienced specialists
Every specialist we recommend brings at least a decade of experience in their respective discipline or traffic channel.
Independent by
design
We favour independent specialists who stay close to the work and accountable for results.
Proven expertise
Partners are selected for demonstrated knowledge and results — not agency size, headcount or sales pitch.
The right expert for the channel
We connect you with the right traffic specialists while keeping the wider commercial view.
Specialist execution without losing sight of the bigger picture.
Profit Path remains focused on your overall ecommerce performance — sales, CPA, conversion rate, average order value and profitability — while trusted channel specialists provide deep expertise where required. This means recommendations are made around what is best for your business, rather than what a single agency happens to sell.
Testimonials
What our clients say.
Hear from businesses that have improved performance with a sharper focus on profitability.
“Profit Path Ecommerce has been instrumental in growing our online sales. Their IRP expertise, SEO and conversion optimisation have delivered real, measurable results.”
Sample Client
eCommerce Retailer
About Us
15 years in ecommerce. Commercial first.
Profit Path combines long-standing ecommerce experience with practical IRP expertise, advertising-channel knowledge and a network of trusted specialists. The objective is simple: give online retailers experienced commercial support that can challenge, advise and help execute.
15 years ecommerce experience
IRP Certified
Track record in growth
Advertising-channel knowledge
Trusted ecommerce ecosystem
Start with a free ecommerce review.
A practical walkthrough of your store, traffic and conversion performance — with clear, commercially grounded recommendations you can act on straight away.
Belfast-based ecommerce agency helping online retailers increase traffic, improve conversion and grow profitably.
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